In the search for the new forms of communication
Nowadays, on the market full of stiff competition, more often than not it turns out, that an agreed standard is no longer enough. We need to express more freely since we have so much more to present, the form of communication we choose for the promotion has to have a bigger potential or just attract more attention.
Traditional 3D renders limitations
Creating the narrative based on still visualization confronts our expectations with technical limitations of such solution.
One place. One shot. One picture. No matter how wide our perspective is, human perception allows us to understand only the main idea, the main message. What if we would like to present not only a living room, but also a bathroom, a bedroom or an entresol?
One time. Good architecture takes into account the building perception in different conditions and the building lighting is an integral part of the design. Changing seasons, just as artificial lighting scenarios, influence the look of the elevations or the interior perception. Only 3D animations can capture those subtle features in one shot.
One message. Visualizations take their power from the emotional reference. By focusing on a single theme, we are forced to resign from other possibilities. If we want to emphasize the neighborhood of the investment, we have to resign from accentuating the functionality of interiors.
Beyond the horizon of still photos – photorealistic 3D animations
When the interior or architectural visualizations are not enough anymore, it’s a good idea to have a motion picture.
In addition to the opportunity of visualizing all rooms in the apartment, a living room, a kitchen, even a bathroom, we can also present different scenarios of night lighting or external conditions.
Because of its multimedia character, architectural animations contain much more content. Starting from the carefully selected music, creating the unique atmosphere, to a professional reader, developing the corresponding narration and completing the message with the key information.
Well-thought-out scenario, corresponding to the marketing strategy guidelines, involves our audience in the story and leads it through the variety of episodes. Presenting our vision in a carefully planned way gives us the certainty that the impression after watching it will harmoniously create the investment image just as we’ve intended.
Finally, 3D animations exploit electronic devices and attract clients’ attention to a much higher extent. They subtly complete the promotion created with traditional means or, as in case of the Internet campaigns, they are the core. Undoubtedly, they are among the tools possessing the largest potential and the widest influence.